"As we contemplate a future of self-driving cars, Cameron Clarke finds out that there's still some way to go in convincing the public to cede control to machines. John Reynolds explores the almost unimaginable opportunities a driver-free society presents for advertisers. Design will play a large role in gaining public acceptance and mass adoption of driverless technology, so The Drum takes a look at some of the weird and wonderful concepts seen so far, and asks designers what challenges remain."
"Creative Showcase - A round-up of the best new creative work as voted for by our readers, featuring WCRS, Wonder Stuff Studio and Mischief PR. Driving force - John Glenday, editor of architecture and planning magazine Urban Realm, explores the extent to which driverless cars will force a rethink of our cities. Back Chat - We drop in on Engine and WCRS president and founder of the Ideas Foundation Robin Wight who discusses the value of ideas and champions diversity in the industry."
Companies from BAE Systems to Nissan are advancing autonomous vehicle technology worldwide. Public apprehension about surrendering control to machines continues to hinder widespread acceptance. Advertisers can anticipate extensive new opportunities in a driver-free society, altering context and audience engagement. Design and user experience will be pivotal in achieving mass adoption, with many experimental concepts revealing both promise and challenges. Urban planners and architects must reconsider city layouts and infrastructure to accommodate driverless vehicles. Industry leaders emphasize the importance of diverse ideas and creativity in driving innovation. Subscribers can access PDF versions of the magazine and supplement.
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