""I've never seen anything like this," says Berger, whose clients have included founder-led brands, such as Summer Fridays, as well as publicly traded companies, such as Ford, Disney, and L'Oreal."
""The amount of energy and attention that the college landscape is getting is unlike anything I've seen in the past 17 years," she says. "The more brands that activate, the more other brands see it and want to do their own version.""
Corporate marketing strategies are shifting towards college campuses, with brands investing in food trucks, parties, and campus ambassador programs. Major universities are seeing a surge in marketing efforts from startups offering various products. This trend has led to significant engagement, with some events attracting thousands of students. Entrepreneurs in the college marketing space report unprecedented growth, with companies expanding their teams to meet demand. The competitive landscape is driving more brands to participate in campus marketing initiatives.
Read at Inc
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