"Small Business Saturday (November 29, 2025) has become more than a single shopping day - it's a chance for retailers and restaurateurs to connect with customers who value supporting their community. These days, consumers mix digital browsing with in-person experiences, from scrolling on social media to stopping by familiar neighborhood favorites. That gives small business owners more ways to stand out, share their story and build excitement and loyalty before, during and after the big day."
"Born from an American Express campaign in 2010, Small Business Saturday is now part of a national initiative supporting small businesses and strengthening the local economy between Black Friday and Cyber Monday. The event is now co-sponsored by the U.S. Small Business Administration (SBA) and has grown into a movement that American Express estimates has driven over $201 billion in local spending since its inception."
Small Business Saturday began in 2010 as an American Express campaign and has grown into a national initiative co-sponsored by the U.S. Small Business Administration, driving over $201 billion in local spending since inception. U.S. shoppers spent an estimated $22 billion at independent retailers and restaurants in 2024. Consumers now mix digital browsing with in-person experiences, creating opportunities for small businesses to stand out and build loyalty. Small business owners can convert community spirit into sales using proven strategies and early promotion. Simple marketing touches and a targeted email sequence—two weeks ahead, one week before, and the day before—can build momentum.
Read at Miami Herald
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