"Day Job cofounder Rion Harmon described the vision: a "cacophony of logos" slapped all over the screen (a nod to Formula 1 racecars), a "country club" forest green, and a VHS visual effect."
""They're doing something new," Harmon told me. "It doesn't feel like a stuffy, sort of normal sort of journalism thing. It feels more alive. It feels vibrant. We were trying to capture their energy, right? It's funny to just be overly sponsored.""
"TBPN has had a big year. The podcast, which launched in 2024, has become a new center stage for a rotation of headline-making Big Tech guests like Meta's Mark Zuckerberg, Palantir's Alex Karp, and Anduril's Palmer Luckey. Both The New York Times and The Wall Street Journal profiled the hosts, John Coogan and Jordi Hays, reporting that the media company expects $5 million in revenue this year."
Day Job rebranded the Technology Brothers Podcast as TBPN, applying a Formula 1-inspired "cacophony of logos", "country club" forest green, and VHS visual effects to create a hybrid news-sports aesthetic. TBPN launched in 2024 and secured headline-making guests including Mark Zuckerberg, Alex Karp, and Palmer Luckey, with projected revenue around $5 million this year. The project's visibility boosted Day Job's profile in Silicon Valley, helping the agency double revenue and headcount. Founded in 2018 by Rion Harmon and Spen Madsen, Day Job is a bootstrapped creative agency of about 20 people across multiple cities that offers multiple viable brand directions for clients.
Read at Business Insider
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