Saks Global brings back Neiman Marcus exec to oversee marketing, e-commerce
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Saks Global brings back Neiman Marcus exec to oversee marketing, e-commerce
"Cheryl Han has returned to Saks Global, this time in a newly created dual role, chief marketing and digital officer, the luxury department store conglomerate confirmed by email Thursday. Han will oversee end-to-end marketing strategy and execution, and will also oversee Saks Global's e-commerce businesses, a Saks Global spokesperson said in a statement. We are pleased to announce the appointment of Cheryl Han as Chief Marketing & Digital Officer of Saks Global as we"
"This newly created position brings two important pillars together under one leader and reflects the critical role that marketing and digital play in driving sales and customer engagement across all channels. It's a return for Han, who left Saks Global in August. That was just months after she was named to Saks Global's leadership team, shortly after the $2.7 billion deal to acquire Neiman Marcus Group closed in late December."
Cheryl Han has returned to Saks Global as Chief Marketing & Digital Officer, a newly created dual role overseeing end-to-end marketing strategy, execution and the company's e-commerce businesses. The role consolidates marketing and digital under one leader to drive sales and customer engagement across channels. Han previously left Saks Global in August after joining its leadership team following the $2.7 billion acquisition of Neiman Marcus Group. Han is a longtime Neiman Marcus veteran with experience as chief digital officer and oversight of e-commerce and customer strategy at Bergdorf Goodman. Saks Global has seen executive turnover and announced a Chapter 11 filing on Jan. 14.
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