"No, not the AI-generated Tilly Norwood, the real Tilly Norwood, an actual Mint Mobile customer named Natalie "Tilly" Norwood, who Reynolds roped in to star in a new ad campaign to launch his wireless company's new home internet offering, Minternet. "Everything about Mint Mobile seems unreal, and now we're introducing 5G home internet for $30 a month. Yes, that's real," Reynolds says in the ad. "That's why we invited Tilly Norwood, a real Mint customer, to help us announce it.""
"The firm is well-known for producing quick-turnaround ads that touch on topics in popular culture. Sure enough, his new ad features Reynolds' signature brand of humor, even in the ad disclosures. "Offer available for real people only," text on screen reads, as a voiceover declares that "participation limited to verified carbon based organisms, and excludes algorithms, synthetic consciousnesses, virtual influencers and any AI amalgamations. of any kind.""
Ryan Reynolds stars with Natalie "Tilly" Norwood, an actual Mint Mobile customer, in an advertisement launching Mint Mobile's new 5G home internet service, Minternet, priced at $30 per month. The ad contrasts seemingly unreal offers with real people by having Reynolds ask whether Norwood is AI-generated and Norwood reply that she is a combination of her parents. Reynolds' marketing firm Maximum Effort produced the spot after Reynolds reacquired it. The ad includes on-screen text and voiceover disclaimers limiting participation to verified carbon-based organisms and excluding AI, virtual influencers, and synthetic entities.
Read at The Hollywood Reporter
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