Rocket, Redfin air first joint Super Bowl ad

"Moving is one of the most meaningful decisions a family can make, said Jonathan Mildenhall, chief marketing officer of Rocket Companies. In Rocket and Redfin's first shared commercial, we see how changing friendships, new schools and rebuilding social circles can be incredibly difficult, especially for kids. The two teenage girls in our story show how kindness, when it shows up at the right moment, can turn a new place into a true community."

"The Rocket-Redfin campaign draws on data showing that nearly 40% of households with children relocate at some point, with about one in five moves tied to major family transitions such as divorce or family growth. More than 60% of parents of teenagers report that their children experience social anxiety related to moving. At the same time, the companies also cited limited neighborhood familiarity, with only about one-quarter of Americans saying they know most of their neighbors by name."

"Still, nearly seven in 10 people say they have helped a neighbor or received help in the past year. The ad is part of the second season of Rocket's Own the Dream campaign, which made its debut during last year's Super Bowl. The commercial, directed by Henry-Alex Rubin, was created in partnership with Mirimar, Rocket's creative agency of record, and Zenith, its media agency of record."

Rocket Companies and Redfin released a shared commercial portraying the challenges families face when moving, especially for children adjusting to changing friendships, new schools and rebuilt social circles. The spot centers on two teenage girls whose timely kindness transforms an unfamiliar neighborhood into a supportive community. Campaign data show nearly 40% of households with children relocate, and about one in five moves follow major family transitions like divorce or family growth. More than 60% of parents of teenagers report childhood social anxiety tied to moving. Only about one-quarter of Americans know most neighbors by name, yet nearly seven in ten people have helped or received neighborly help in the past year. The commercial is part of Rocket's second season of the Own the Dream campaign and was directed by Henry-Alex Rubin in partnership with Mirimar and Zenith.

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