"For the study, ZeroBounce analysed 1,000,967 emails sent between January 2024 and October 2025. The team tallied specific buzzwords, as well as their close variations - for example, 'follow up' also included 'to follow up', 'following up', and 'will follow up'. Their analysis showed that around one in 50 emails include a buzzword. 'Reaching out' was the most common phrase, featuring in 0.61 per cent of all emails."
"While these safe, familiar words and phrases can come in handy when you don't know what else to say, they lose their meaning and impact over time, according to ZeroBounce. 'By the millionth repetition, they're not just clichés, they're white noise,' it warned. To help, software company has suggested some easy swaps for the most common phrases. The most common email buzzwords"
ZeroBounce analysed 1,000,967 emails sent between January 2024 and October 2025 to identify overused corporate email phrases. The analysis counted buzzwords and close variations, finding roughly one in 50 emails contains a buzzword. 'Reaching out' appeared most often (0.61%), followed by 'follow up' (0.57%), 'check in' (0.43%), 'aligned' (0.17%), 'please advise' (0.15%), and 'hope you're doing well' (0.13%). Common greetings like 'Happy Friday' and 'hope all is well' also ranked highly. Habitual use turns phrases into white noise and suggested swaps can restore clarity and impact.
Read at Mail Online
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