"Heading into 2026, the public relations and marketing industries are grappling with lots of change. From artificial intelligence to changing corporate budgets and shifting economic tides, it's a different world today than even one year ago. But remember: We can only control what we can control. This is the season of New Year's resolutions, and I encourage all of us PR and marketing professionals to focus on how we can each improve in the year ahead."
"When I started my career as Assistant Director of Communications at Sugarloaf, I worked for a man named Chip Carey, who we called "C2," who was very intelligent and forward-thinking. He was a visual thinker and taught me that a compelling story always has an image attached to it, and that images help make press releases look more eye-catching. Chip was a photographer himself, so he taught me how to develop black-and-white photos in a darkroom."
Public relations and marketing face rapid change from artificial intelligence, shifting corporate budgets, and economic tides as 2026 approaches. Professionals should pursue incremental improvement, exemplified by a daily 1% growth mindset encompassing learning, listening, and persuasive leadership. Curiosity and self-awareness enable recognition and remediation of blind spots through targeted education on large language models, evolving search results, and mainstream media trends. Visual storytelling enhances media relations, as compelling stories paired with images increase press-release appeal. Adapting traditional skills to new tools and focusing on controllable actions provides a practical pathway to sustained audience growth amid industry disruption.
Read at Forbes
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