"The power and influence of the Super Bowl make it much more than just a sports experience. For music fans, there's the promised spectacle of the halftime concert show (only a relatively recent evolution). And for everyone watching, there are the commercials: Shiny new ads all aiming to use one of the most-viewed television events of the year to make an impact. Super Bowl ads are traditionally celebrity-packed, loud, and outrageous. TV and movie casts reunite to sell cars or food delivery services."
"The prestige and exclusivity of the Super Bowl ad was once such a big deal that in 2006 (right as aspiring creators were discovering the power of digital video), Frito-Lay launched the annual Crash the Super Bowl contest. Amateur mad men got the chance to submit original Doritos spots that might air during the big game, for the honor of making it to the broadcast (as well as a hefty cash prize)."
Super Bowl broadcasts combine a high-profile halftime concert and a series of commercials that attract vast viewership and cultural attention. Commercials are typically celebrity-packed, loud, and outrageous, often reuniting TV and movie casts or creating memorable mascots and stunts that reflect marketing trends like the "Crypto Bowl." Frito-Lay ran the Crash the Super Bowl contest from 2006 to 2016, revived it for 2025, and did not continue it for 2026, producing notable amateur-created Doritos spots. A 2023 USC study estimated roughly 5,000 ads seen per person daily, making Super Bowl ad breaks feel novel by comparison.
Read at Consequence
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