"In online spaces overflowing with formulaic copywriting, posting for the sake of posting, and polished strategy - the perfect Instagram feeds - audiences have grown weary of perfection. In this Business Matters interview with Marco Robinson, award-winning entrepreneur, coach, property investor, and the man behind Channel 4's Get a House for Free, we explore how many UK companies could benefit from showing their real side in marketing."
"The fact is according to Marco and many of his peers... "Personal Brand" is your greatest asset and business strategy. The serious growth of AI has made traditional life and work redundant. You, the individual is now the company, the business, the face of your life... and the only way to grow is by embracing this technology as your asset by learning how to do it. People ask... but what business do I go into? You choose a personal brand business or a faceless brand business. You are front and centre or you own a business asset that you can invest in and get a return......"
"You don't have the capital? Go earn it. Everything is earned, nothing comes for free. Save up . Learn how to start and run a business. But please, don't ever think school or Universities will ever give you those skills... because they will not unless you are a doctor , a lawyer or a trade. If you want to be front and centre you must own your narrative, the good, the bad and the ugly. People don't want polish, they want truth, and they want courage."
A move away from polished, formulaic marketing can help companies capture attention by revealing founders' real lives and business stories. Personal branding serves as a primary asset and strategic advantage for gaining loyal customers. Accelerating AI adoption is reshaping work and elevating individuals as the public face of businesses, making technological fluency essential. Entrepreneurs must choose between front-facing personal brands or faceless business assets and be prepared to earn capital and practical skills independently of general education. Owning and sharing honest narratives — the good, the bad, and the ugly — builds authenticity that helps customers overcome problems and invest in the brand.
Read at Business Matters
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