"Beehiiv, the small business newsletter, has published results of research which studied open rates of email newsletters across a spectrum of 20 business sectors as diverse as psychology, sports, beauty, and climate change.The study was limited to industries which produce at least 100 newsletters. Upshot: The highest open rate belongs to podcasting emails, which get opened 55.3% of the time."
"That doesn't seem like a superb rate for the winning industry, but all 20 industries show open rates within the narrow range of 43% to 55%. In broad strokes it comes to this: Businesses of all sorts can expect their email newsletter to be opened about half the time. (H/T: Casey Adams, Founder, Listener.com) Tease Podcasting received special attention in last night's Golden Globes ceremony, in its first year of recognition in the Hollywood spectacle."
"Good Hang With Amy Poehler won the inaugural award. It's a relatively new show, having launched ten months ago. In her acceptance Poehler acknowledged that she is "new to this game," and expressed respect for fellow nominees. "I'm big fans of all of you," she said, and added this bit of wit: "Except for NPR! Just a bunch of celebs phoning it in. Try harder!" Poehler has previously hosted the Golden Globes ceremony four times."
Open rates for email newsletters across 20 business sectors ranged narrowly from 43% to 55%, with a typical open rate near 50%. The dataset included industries producing at least 100 newsletters, spanning areas such as psychology, sports, beauty, and climate change. Podcasting emails led with a 55.3% open rate. Variability between industries was modest, so expectations are similar across sectors. Podcasting received Golden Globes recognition in its first year, and Good Hang With Amy Poehler won the inaugural podcast award. The show launched ten months ago and Poehler has previously hosted the Golden Globes four times.
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