Prologis' head of social on why people-first beats brand-first - PR Daily
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Prologis' head of social on why people-first beats brand-first - PR Daily
"I decided that if I went into communications, then I could communicate about economics, or I could communicate about chemistry, or I could communicate about anything I was interested in. In my mind, it was a way to have my career be focused on education for myself while still doing something that I cared about."
"To be able to communicate about any subject, you have to become knowledgeable enough - almost more knowledgeable than the people who are actually doing the thing - to then be able to speak on it."
Natalie Calvo, head of social media at Prologis, chose communications to explore her diverse interests in economics and chemistry. Her career reflects a commitment to continuous learning, transitioning from agency work to leading social strategy. Growing up in a Cuban-American household, she faced challenges in professional communication in Spanish, which influenced her career choices. Today, she actively uses Spanish in her global role, enhancing her fluency and confidence. Calvo believes that effective communication requires deep knowledge of the subject matter to engage meaningfully.
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