"Everything we do is advertising and this recent trend of saying we do something different - content, direct mail, stories, whatever - is the most stupid thing I have ever heard."
"We should be thanking the wonderful Mr Big Data, What is big data or tech or any of those things you all seem to be talking about instead of advertising? Data and tech gave me the ability to find your address and ring your doorbell. But after you open the door I need to say something that will get me invited insi"
Piyush Pandey died on October 24 at age 70. He joined Ogilvy in 1982 after earlier careers as a cricketer and tea taster and grew into a revered creative leader. He recalled early advertising influences from street vegetable sellers in Jaipur. He insisted that everything people do is advertising and rejected separating content types as distinct from advertising. He embraced data and technology as useful tools to find and reach audiences but argued that creativity and persuasive communication are required to convert contact into engagement. He won over 400 advertising awards, including double Gold at Cannes and a Lion of St Mark.
Read at The Drum
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