"The actors are reprising their roles from Apple's Mac vs. PC ads playing the personifications of a name brand and the alternative-but now for weight-loss drugs. Long personified Mac in the original Apple campaign by dressing in a more youthful, casual way than Hodgman, who personified a stuffy, dorky PC by wearing glasses and a suit and tie with a closely cropped haircut. (Think Steve Jobs versus Bill Gates.) In the Apple ads, Mac was always portrayed by Long as more cool and capable."
"In the new Ozempic ad, Long personifies Ozempic, facing off in a mock game show against Hodgman, who plays all of Ozempic's competitors wrapped up in one dull brown T-shirt. (His hardworking name is "Other GLP-1s for Type 2 Diabetes.") Hodgman's character gets the game show's single question right after the host asks which GLP-1 is approved by the Food and Drug Administration to lower the risk of worsening chronic kidney disease. The answer is, of course, "Ozempic," which ultimately makes his win bittersweet."
Novo Nordisk launched a "There's Only One Ozempic" campaign starring Justin Long and John Hodgman reprising their Mac vs. PC personas to distinguish Ozempic from competing GLP-1 drugs. The new ad frames Long as Ozempic and Hodgman as all competitors, culminating in a mock game-show question that highlights Ozempic's FDA approval to lower risk of worsening chronic kidney disease. The campaign taps into nostalgia from Apple's acclaimed "Get a Mac" spots created by TBWA\Media Arts Lab. The campaign seeks to reinforce Ozempic's brand equity amid company layoffs, slower sales growth, rising Eli Lilly competition, and Wegovy's pill launch.
Read at Fast Company
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