""It's hard to believe that Mint is launching 5G home internet. It's also hard to believe that a real version of an AI actress is out there," a Maximum Effort representative tells Fast Company. "And thanks to the incredible and somewhat disturbing stalking detective abilities of our team, we found her. Just outside of Dallas, Texas, just one day before filming the commercial. Luckily she responded to our random DMs and was happy to assure the world that both she and the internet are very real.""
"The fake Norwood has inspired backlash and a Wikipedia page, and the labor union SAG-AFTRA refused to say in a statement that the AI character is an actual actor, instead stating it's "a character generated by a computer program that was trained on the work of countless professional performers-without permission or compensation.""
"In the commercial, Reynolds, a former Mint Mobile co-owner who still makes ads for the wireless service provider through Maximum Effort, a production company he cofounded, asks if Norwood is real and "not an AI-generated combination of actors." "I'm a combination of my parents," the real Norwood says."
Mint Mobile launched a 5G home internet service branded as Minternet and released a commercial starring Natalie "Tilly" Norwood alongside Ryan Reynolds. An AI talent studio, Xicoia, introduced an AI-generated actress named Tilly Norwood, prompting scrutiny because the name matches a real person. Maximum Effort located the real Norwood near Dallas and confirmed she is a real Mint Mobile customer. SAG-AFTRA stated that the AI character was generated by a program trained on the work of professional performers without permission or compensation. Mint Mobile's parent company was acquired by T-Mobile in 2023, and the service will use T-Mobile's 5G network.
Read at Fast Company
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