"AT&T has lost an appeal over its advertising, which urged users to "Learn how everyone gets iPhone 16 Pro on us." The National Advertising Review Board took issue with the fact that AT&T didn't disclose that this offer applies to specific plans. This ruling also comes after AT&T was ordered to withdraw advertising that attacked T-Mobile. It's not uncommon for carriers to offer free smartphones, but a US advertising watchdog has now recommended AT&T modify its own free iPhone advertising."
"The National Advertising Review Board (NARB) has recommended that AT&T modify its advertising, which urged users to "Learn how everyone gets iPhone 16 Pro on us." The recommendation comes after Verizon first brought the challenge to the National Advertising Division (NAD). AT&T lost this initial case and filed an appeal. The NARB has now reviewed this appeal and upheld the initial ruling."
"The NARB agreed with the initial ruling, taking issue with the fact that AT&T didn't disclose in its advertising that this offer only applies to specific phone plans. The initial ruling found that some people might interpret "everyone" as any person who becomes an AT&T subscriber. So these users might be surprised to find that merely becoming a subscriber isn't enough to score a free iPhone."
The National Advertising Review Board recommended that AT&T modify advertising that claimed "Learn how everyone gets iPhone 16 Pro on us." Verizon first challenged the ads at the National Advertising Division, which ruled against AT&T. AT&T appealed and the NARB upheld the initial ruling. The NARB found that the advertising failed to disclose that the free iPhone offer applies only to specified phone plans, creating a likelihood that consumers would interpret "everyone" as any new AT&T subscriber. The panel advised either avoiding the implication that everyone is eligible or clearly and conspicuously disclosing plan exclusions such as ineligibility of value-plan subscribers.
Read at Android Authority
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