"If you haven't seen them yet, OpenAI's launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They're quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and depict very relatable everyday scenarios like wanting to impress a girl or getting fitter. They lean hard on 80s soundtracks and cheesy movie vibes."
"As of a few days ago, Anthropic is holding a short residency at Air Mail, a brick-and-mortar, mid-century inspired newsstand in the West Village of New York where they are giving away copies of Dario Amodei's (Anthropic's CEO) book and "thinking" caps (I'm actually a sucker for a cheesy pun so they got me with that one, I'll admit) while sipping on coffee and allegedly chatting with employees."
OpenAI released 30-second ads embedding AI into an idealised, warmly analog past using VHS grain, muted colours, 1980s soundtracks, and cheesy movie vibes. The videos depict relatable everyday scenarios such as trying to impress someone or getting fitter to make AI feel relevant and accessible. Anthropic hosted a short residency at a mid-century–inspired Air Mail newsstand in New York, distributing Dario Amodei's book and branded "thinking" caps, serving coffee, and facilitating casual conversations with employees. The broader marketing trend emphasizes retro nostalgia over futurism to craft an emotional narrative around AI.
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