"Japanese apparel retailer Uniqlo carved up some space for a cafe in its refurbished Cityplaza outlet in Taikoo Shing last year and American luxury brand Ralph Lauren went further by opening standalone Ralph's Coffee shops in high-end malls like Harbour City in Tsim Sha Tsui and Pacific Place in Admiralty. French fashion houses Dior and Louis Vuitton had also opened pop-up cafes in recent years and months, while online brokerage firm Longbridge opened a Longbridge Cafe in Mong Kok late last month."
""Non-F&B brands in the Asia-Pacific, especially luxury fashion brands, have included cafes in their business to connect with young consumers and excite them with a new experience," said Nathanael Lim, insight manager for beverages in Asia at market research firm Euromonitor International. "Cafes are popular among young consumers and are used as a marketing tool to drive consumer traffic to their luxury fashion store.""
Non-F&B brands, particularly luxury fashion labels in the Asia-Pacific, are incorporating cafes and casual dining into retail spaces to engage young consumers with experiential offerings. Japanese retailer Uniqlo added a cafe at its refurbished Cityplaza outlet in Taikoo Shing. American brand Ralph Lauren opened standalone Ralph's Coffee shops in high-end malls such as Harbour City and Pacific Place. French houses Dior and Louis Vuitton launched pop-up cafes, and online brokerage Longbridge opened a Longbridge Cafe in Mong Kok. Cafes are popular among young consumers and function as a marketing tool to drive foot traffic to stores. Retail sales showed renewed strength, with overall sales up 3.8% year-on-year in August, the fourth consecutive month of growth.
Read at South China Morning Post
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