New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students | AdExchanger

"The people who know how best to market to college students are other college students - and that's doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full-time on Fizz, an (optionally) anonymous social media platform they co-founded in 2021 that, similar to the app Yik Yak, allows users to communicate with other students nearby."

"Meet in the middle Fizz markets itself as a "discussion and news feed" app on which users can post text, photos and videos, either anonymously or attached to a handle. They can also communicate with other users via comment threads and direct messaging. The app's user base doubled between the autumn of 2024 and this year, and is roughly five times larger than when Fizz raised its Series B funding in 2023. Although it declined to share an exact user number, Fizz is now active on over 700 campuses nationwide."

"Like on any nascent, rapidly growing platform, monetization and advertising quickly became a necessity. Last year, Fizz began piloting an advertising model with brands such as Perplexity and Quizlet. Advertisers can run static, text-based and video ads that link directly to an app store or an external landing page. Although Fizz now allows multiple brands to advertise per day, it ran a test for the month of September during which it tried out a one-advertiser-per-day model, which is exactly what it sounds like."

Fizz is an optionally anonymous social media platform founded in 2021 by Teddy Solomon and Ashton Cofer after they dropped out of Stanford to focus on the product full time. Communities are organized by college enrollment, and students verify with a school email to join their campus feed. Users can post text, photos, and videos anonymously or under handles, comment, and direct message. The user base roughly quintupled since the 2023 Series B and doubled since autumn 2024, and the app is active on over 700 campuses. Fizz has piloted advertising with brands like Perplexity and Quizlet and tested a one-advertiser-per-day model alongside multi-brand slots.

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