"On September 25, the prepaid wireless provider launched The Metro Drop, a limited-edition merch series designed to turn its promise of lowered prices and a five-year price guarantee into wearable art. The first release, dubbed The Price Drop Drop, was created in collaboration with Chicago artist Mía Lee, whose work has been featured by Urban Outfitters, Nike, and Chance the Rapper."
"Metro by T-Mobile's new campaign bridges wireless value with cultural creativity. Known for its competitive prepaid plans - including unlimited talk, text, and data with no contracts or credit checks - Metro has reimagined how to communicate its commitment to affordability. Instead of another traditional ad campaign, the company is offering limited-edition gear designed to resonate with its customers' individuality and community pride."
"We lowered prices and locked them for five years because real savings matter - especially now. The Metro Drop brings that promise to life in a way people can see and wear. It's a bold, tangible reminder of the value Metro delivers every day. Mía's art perfectly captures the spirit of our customers: creative, rooted in community and unapologetically original."
Metro by T-Mobile introduced The Metro Drop, a limited-edition merchandise series that turns a five-year price guarantee and lowered prices into wearable art. The first release, The Price Drop Drop, was produced with Chicago artist Mía Lee, known for character-driven work rooted in South Side community life. The campaign links prepaid wireless value—such as unlimited talk, text, and data with no contracts or credit checks—to cultural creativity and community identity. Metro positions the gear as a tangible expression of affordability and individuality, using art and fashion to visually communicate savings and customer-centered brand values.
#telecom-marketing #limited-edition-merch #artist-collaboration #affordability #community-storytelling
Read at stupidDOPE | Est. 2008
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