"McDonald's just showed how brands can use retro gaming to make pretty much anything look cool. The fastfood giant has cooked up a trio of TV ads that turn its new Street Fighter 'Street Burgers' into signature special attack moves in a pixel-perfect homage to Capcom's classic arcade game. Made for McDonald's Japan, the campaign boasts authentic-looking animation, including custom sprites in the style of Street Fighter II."
"It's hitting fans with a major dose of nostalgia (see our picks of the best retro gaming consoles and the best retro handheld game consoles if you're inspired to relive more classics, after the burger, of course). McDonald's initially teased the collaboration with Capcom on social media with mystery images showing what looked like 16-bit console scenes with the main figures cut out to leave black silhouettes. But there wasn't much chance of anybody mistaking the shape of the hair in the post below."
McDonald's Japan produced three TV commercials that reimagine its new Street Burgers as signature special attack moves from Street Fighter. The ads use pixel-perfect, 16-bit-style animation with custom sprites modeled after Street Fighter II. The campaign evokes strong nostalgia by replicating arcade aesthetics and gameplay visual language. The promotion included social media teases featuring mystery images that resembled 16-bit console scenes with main figures removed as black silhouettes. The collaboration with Capcom was signaled through recognizable character design cues, making the homage immediately identifiable to fans. The campaign linked retro culture with product marketing to broaden appeal beyond traditional fast-food advertising.
Read at Creative Bloq
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