Marketing career path report: What 100+ marketers told us about growth and job security

"When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie - even though it's all "truth." Turns out, I'm not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity. The workplace and job market are more unpredictable than ever."

"It might surprise you to learn that most marketers are exploring new opportunities. In our survey, 69% of respondents have looked for a new marketing job in the past 12 months, whether actively (32%) or passively (37%). The top reasons? Higher salary (81%), more flexibility (54%), and better promotion opportunities (39%). Desire to work at a different type of company (28%) and burnout or lack of support (24%) round out the top five."

Surveyed marketing professionals show 69% looked for a new marketing job in the past 12 months, with 32% searching actively and 37% passively. Primary motivations include higher salary (81%), greater flexibility (54%), and improved promotion opportunities (39%), followed by desire to work at different company types (28%) and burnout or lack of support (24%). Fifty-four percent pursued promotions within the past year and just under half succeeded. Advancement correlated with work ethic, experience, and visibility, while barriers included internal politics, limited openings, perceived experience gaps, and gender or age bias. Confidence in career growth varied: fewer than 10% felt low confidence, and 43% felt very confident. Marketers increasingly navigate non-linear career paths.

Read at Hubspot