"We're seeing increased testing and experimentation within search budgets - specifically allocation to GEO. Client budgets are also increasing to understand where agentic AI fits into the workflow."
"55% of marketers surveyed say they have dollars outfitted for GEO within their marketing budgets. 70% of marketers said that GEO strategy accounted for 11 to 20% of that budget."
"Most clients who prioritized SEO are now allocating some of that budget toward GEO. PMG is recommending a pilot budget of 1.5 to two times the current search budget for GEO."
Marketers are not reducing their search budgets but are reallocating funds towards generative engine optimization (GEO) due to the impact of AI on search behaviors. Generative AI is changing how consumers search and shop, leading to increased testing and experimentation within search budgets. A significant percentage of marketers are now incorporating GEO into their strategies, with many clients shifting funds from traditional SEO to GEO. Companies are recommending increased budgets for GEO to adapt to this evolving landscape.
Read at Digiday
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