"Today's consumer demands and expects personalisation. They expect to be understood as the unique person they are today rather than be bound by stereotypical classifications."
"Brands need to recognize their consumer as multidimensional and channel personalized interactions in order to keep up with their expectations."
"Marketers need to be ready to move from delivering personalisation to personalising at scale," says Veluri."
Consumers now expect personalisation and to be treated as unique individuals rather than being placed into stereotypical classifications. 77% of respondents feel negatively toward brands that interact based on assumptions and labels, including age-based stereotypes such as 'millennial' and 'Gen-Z'. Seventy-five percent of APAC consumers expect personalised experiences from brands they share data with, and 67% want real-time offers relevant to their brands. Indian consumers perceive inconsistency, with 52% expecting brands to pay more attention to their needs and 83% willing to advocate for brands that deliver consistent, personalised experiences. Sixty-two percent prefer frequent thoughtful gestures over larger one-off moments (21%).
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