"In middle school, I started watching YouTube. It's funny because I actually hated YouTube growing up - my older cousins would always watch it instead of paying attention to me! But once I discovered creators like DulceCandy87, I fell in love with the community. I had a pretty tumultuous childhood, so YouTube became an escape," she tells me. By high school, she was producing her own content-vlogs, hauls, and glimpses into everyday life."
"But at the height of her career, Elizabeth is taking a new direction. While she continues to share content with her loyal audience, she's also building something more lasting-a brand that extends beyond her own name. In 2023, she launched Friend Of Mine with her first product, a Recipe Journal. Since then, the line has grown rapidly, even debuting on her dream retailer's site, Anthropologie."
Kenzie Elizabeth has amassed more than 44 million views and over 600,000 followers across platforms and hosts a Dear Media podcast. She began watching YouTube in middle school and found creators who made the platform an escape during a tumultuous childhood. By high school she produced vlogs, hauls, and everyday life videos and has maintained slow, steady growth rather than sudden virality. In 2023 she launched Friend Of Mine with a Recipe Journal, expanded the product line quickly, and achieved a retail debut at Anthropologie while continuing to share content with her community.
Read at Forbes
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