"As digital marketers, we sometimes get a little obsessed with hard and fast rules. It's inevitable. We work in an industry based on understanding and algorithms, on following best practices, using fool-proof formulae, getting the inputs just right to achieve a precise result. A lot of the time, I think that's what makes what we do rewarding. But I think one of the mistakes we make is to look for a right answer when there isn't one."
"So longer must be better, then. Well, you can't argue with the fact that most readers only get about halfway through a piece of content, and that many don't even scroll to begin with. The reality is that there's no ideal length for content, because length in itself doesn't mean anything. What does matter is how well you're answering the question, or addressing the needs of your reader."
Content effectiveness depends on addressing user needs and answering queries rather than adhering to fixed word counts. Multiple correct approaches exist because audience habits and search intent vary. Longer pages often appear in top results, yet many users consume only part of content. Ideal length is determined by the depth required to satisfy intent, not an arbitrary number. Prioritize thoroughness, clarity, relevance, and readability. Short, well-focused pieces can outperform longer ones if they fully resolve a query. Avoid keyword stuffing and shallow filler; focus on delivering value and solving user problems.
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