"Ragan Insider Premium Content"
"OKCupid has a simple, yet reliable, formula for transforming data into viral PR moments."
"Behind every campaign or clever headline from the dating app is the "OKCupid Playbook," a process for turning user insights into press-worthy stories, Michael Kaye, director of brand marketing and communications, said during Ragan's PR Daily Conference."
OKCupid uses a simple, reliable formula to transform user data into viral PR moments. The approach centers on an 'OKCupid Playbook' that converts user behavior and insights into press-worthy storylines and campaign concepts. The Playbook guides identification of standout data points, framing of those insights as compelling narratives, and timing of releases to maximize media pickup. The method produces consistent headline-ready angles from routine user information, enabling predictable publicity outcomes. The process integrates marketing and communications to ensure campaigns and headlines align with the identified narratives and audience interests.
Read at PR Daily
Unable to calculate read time
Collection
[
|
...
]