"developed a holiday shopping season program full of in-store experiences, deals and new merchandise. Lowe's will promote its holiday offerings with a series of 15- and 30-second ads that imitate the look and feel of how consumers research, shop and share via smartphones. A hero spot focuses on a woman who wonders, "Gifts, decorations - how will we afford the holidays?" before showcasing Lowe's product mix, rewards program and AI-powered shopping assistant."
"Lowe's beat Wall Street's expectations for its quarter ended Aug. 1, with comparable sales increasing 1.1% versus the year-ago period. But executives on an earnings call noted that the retailer is still working through short-term challenges specific to the home improvement sector like high mortgage rates and a depressed housing market, in addition to the more broad-based challenge of cautious, value-focused consumers."
Lowe's beat Wall Street expectations for the quarter ended Aug. 1, with comparable sales rising 1.1% year-over-year. Executives said the retailer still faces home-improvement-specific headwinds, including high mortgage rates and a depressed housing market, plus cautious, value-focused consumers. Lowe's expanded its NFL partnership, adopted an AI-driven supply-chain collaboration between Palantir and Nvidia, and developed a holiday program with in-store experiences, deals and new merchandise. The holiday campaign uses 15- and 30-second ads that mimic smartphone research and shopping, highlights affordability, decor solutions and emergency fixes, and features Spanish-language spots. The campaign was created with Dentsu Creative.
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