'I wanted to be the world's best comedy marketer on LinkedIn'

"Henry Hayes is tasked with pushing out short-form videos on LinkedIn. In a recent LinkedIn post, Henry Hayes emerged from a park shrubbery as Henry V. Dressed in full armour, he issued a Q4 rallying call to camera on leads, ROIs, pipelines and trending campaigns using Shakespearean marketing speak. There can't be many, if any, who have a head of marketing role quite like Hayes, but London startup Passionfruit does things differently to cut through the noise in an agency-dominated industry."

"Hayes is the face of the brand. Having studied English at the University of Warwick, he had no prior acting background and shunned any stage ambitions for a love of cricket and a student social life. He later worked at Red Bull as a student brand manager and turned to marketing after co-founding a university discount reward app called Orderu."

Henry Hayes creates short-form comedy videos on LinkedIn and leads the firm's B2B events arm. He uses theatrical Shakespearean marketing and characters to cut through agency-dominated noise and engage CMOs. Passionfruit matches companies with vetted freelance marketing specialists, accepting only 12% of applicants, launched in 2021, with 4,500 freelancers and over 250 global customers including PepsiCo and HSBC. Hayes's videos have produced an uptick in leads. Hayes studied English at the University of Warwick, lacked prior acting experience, worked at Red Bull, co-founded the university discount reward app Orderu, and brings eight years' professional marketing experience plus content creation and acting performance to LinkedIn.

Read at Yahoo Finance