"Free groceries in New York? It feels like an impossibility - and yet, I saw it twice in two weeks. It's all thanks to a good old-fashioned marketing battle. Prediction markets Polymarket and Kalshi are in a two-week grocery war, both propping up short-term free supermarket stunts in New York. Last week, Kalshi took over a Westside Market for a day. On Thursday, Polymarket debuted its own store."
"I stepped inside the store two hours before it officially opened as part of a press preview. The store was pristine, unmarked by the what I assume would be the rampant foot traffic that would soon occupy it. It looked like a miniaturized Trader Joe's. Polymarket is also accepting community donations for local charities, and donated $1 million to Food Bank for NYC."
Polymarket launched a limited-time grocery store pop-up in the West Village offering free groceries to attendees who could take as many items as fit in a Polymarket tote bag. The pop-up operated over five days with free groceries available on three days. The space resembled a miniaturized Trader Joe's and was presented in a pristine, planned manner. The activation formed part of a two-week marketing competition with rival prediction market Kalshi, which staged a one-day takeover of a Westside Market offering $50 in free groceries. Polymarket accepted community donations and donated $1 million to Food Bank for NYC.
Read at Business Insider
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