"There are not many opportunities during the year for business owners to capitalize on consumers' frenetic spending behavior. However, during the holiday season, consumers expect to spend, and if positioned correctly, business owners can generate substantial revenue. Statistics show that business owners can earn a noticeable portion of their annual revenue from holiday spending when they create an executable plan for the holiday season."
"According to Constant Contact, the digital marketing platform focused on email and SMS text message marketing, approximately 50% of small businesses will earn one quarter of their annual revenue during the holiday season. The revenue numbers don't lie; in 2024, according to Shopify, independent merchants rang up $11.5 billion in sales over the Black Friday-Cyber Monday weekend. To be effective during the upcoming holiday spending season, you must implement three initiatives to drive sales."
Holiday shopping presents a concentrated opportunity for businesses to generate substantial revenue. Approximately 50% of small businesses earn about one quarter of their annual revenue during the holiday season. Independent merchants recorded $11.5 billion in sales during the 2024 Black Friday–Cyber Monday weekend. Three key initiatives can drive sales during the holiday period. Advanced marketing messaging should begin about three weeks before the targeted holiday, such as starting the first week of November for Black Friday. Communications should clearly announce upcoming deals, prompt customers to enable notifications and check junk mail, and be sent every other day during the three-week campaign.
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