"As AI search and AI summaries grow - and they're expected to grow massively - the outcome is more eyeballs on AI and fewer clicks to actual websites. We're already seeing the fallout. Website traffic trackers show that 88% of major U.S. news sites lost traffic between July 2024 to July 2025, with declines averaging 24.9%. Forbes was hit hardest, losing 50% of its visitors and later revealing that referral traffic dropped 40%."
"Create content that addresses specific questions people might ask AI. AI doesn't invent answers - it pulls them from existing content. The businesses that win AI citations are the ones supplying clear, specific, authoritative answers to the exact questions prospects are asking. So ditch the broad, fluffy blog posts. You need deep, focused content designed to answer real questions your customers are asking AI. Questions like:"
Google processes about 9.1 billion searches daily and its AI Overview appears on roughly 21% of queries, producing instant summaries that reduce clicks to websites. AI-driven summaries are shifting traffic away from sites, with 88% of major U.S. news outlets losing traffic from July 2024 to July 2025 and average declines of 24.9%. Businesses must supply clear, specific, authoritative answers to the exact questions prospects ask AI, create deeper offline impressions before prospects consult AI, and increase Google reviews to compete on real-life experience rather than AI summaries. PostcardMania recovered leads and reached a new high of 149,028 leads.
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