"At the core of the rebrand lies the idea Ignite your spark."
"It shaped a system of simple, adaptable forms that divide, frame, or connect with ease. Subtle yet symbolic, these moments bring inspiration without losing clarity, ensuring Hogwarts feels both timeless and relevant."
"A reminder that even the smallest spark can grow into something extraordinary."
The rebrand centers on the idea 'Ignite your spark.' The concept shaped a system of simple, adaptable forms that divide, frame, or connect with ease. These forms create subtle yet symbolic moments that provide inspiration while retaining clarity. The design language ensures Hogwarts feels both timeless and relevant. The system prioritizes versatile application across identity, graphics, and environments while maintaining visual coherence. Moments of inspiration are intentionally small and clear so they can scale and combine without clutter. The strategy emphasizes that even the smallest spark can expand into something extraordinary, fostering creativity and growth.
Read at Clare Lewis Illustration
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