""With Outset Collection, we are offering owners the flexibility they want without compromising on quality,""
""By combining one-of-a-kind properties with Hilton's powerful commercial engine and commitment to exceptional product, service and technology, we're elevating our value proposition across the board.""
""hidden gems, revived landmarks or urban boutiques""
""food and beverage offerings will vary across the brand.""
Hilton introduced Outset Collection as a new brand within its portfolio, increasing the company’s divisions to 25. The brand emphasizes flexibility and will include diverse property types, from outdoors-centric locations to urban boutiques, with initial examples in Moab and Chicago. The brand will feature "hidden gems, revived landmarks or urban boutiques" and notes that food and beverage offerings will vary across properties. Hilton positions the brand to provide owners flexibility without compromising quality by leveraging Hilton's commercial engine, product standards, service and technology. Guests can book stays beginning in November, with 60+ hotels in development, initially in the U.S. and later Canada.
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