"Google Business Profile performance reports seem to be missing a chunk of call data from last week. The call data is missing from October 14 through October 16, 2025. A number of local SEOs are noticing this issue and have shared some charts on X, including Vinay Toshniwal and Tim Capper - here are those charts showing the missing data: We saw this before and last time Google was able to backfill the data. So hopefully Google will be able to restore this data soon."
"The call data is missing from October 14 through October 16, 2025."
"We saw this before and last time Google was able to backfill the data. So hopefully Google will be able to restore this data soon."
Google Business Profile performance reports omitted call tracking records from October 14 through October 16, 2025. Local SEO practitioners identified the gap and posted charts on X showing the missing entries. Several individuals named Vinay Toshniwal and Tim Capper shared visual evidence of the absent call data. A prior similar occurrence resulted in Google backfilling the lost call records. The previous backfill creates an expectation that Google can restore the current missing data. The absence affects week-over-week reporting accuracy and could impact local search analytics and client reporting.
Read at Search Engine Roundtable
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