"General Mills reported fiscal 2026 first quarter results that were in line with expectations, with organic volume down 1% and organic net sales down 3%, per a press release. The results for the period ended Aug. 24 beat Wall Street estimates but underscore the many challenges faced by food marketers. A social-led Cinnamon Toast Crunch campaign, "Must Cinnadust," generated a 500% increase in social engagement, drove growth for the brand and served as an example of the marketer's approach moving forward."
"General Mills continues to operate in a difficult environment, with consumer behavior affected by economic uncertainty, global conflicts and changes to food policy regulations. As consumers seek value and prioritize high-protein foods, bold flavors and brand nostalgia, the marketer plans to focus on what makes its brands "remarkable" to help return to organic growth. "Sustainable, profitable growth comes from making sure that all elements of remarkability - product, packaging, messaging, omnichannel execution, and value-truly resonate with consumers,"
General Mills reported fiscal 2026 first quarter results with organic volume down 1% and organic net sales down 3%, while beating Wall Street estimates for the period ended Aug. 24. A social-led Cinnamon Toast Crunch campaign, "Must Cinnadust," generated a 500% increase in social engagement and drove brand growth. The company will increase investment in Q2 behind campaigns for Old El Paso, Cheerios, Pillsbury and Nature Valley, focusing on product, packaging, communication, omnichannel execution and value to restore organic growth. Consumer behavior is affected by economic uncertainty, global conflicts and food policy changes, with demand for value, high-protein foods, bold flavors and nostalgia. Investments in late fiscal 2025 improved ROIs through social-first media and data-driven marketing capabilities.
Read at Marketing Dive
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