"Fáilte Ireland has launched a €10m marketing campaign encouraging Irish people to take more domestic short breaks, particularly off-peak. 'Find Yourself on a Short Break' will reach 99pc of adults in Ireland via TV, social media, radio and other media, according to the tourism development authority's marketing communications manager Emma Woods."
Fáilte Ireland has introduced the 'Find Yourself on a Short Break' campaign with a budget of approximately €10 million to promote domestic tourism within Ireland. The initiative specifically targets off-peak travel periods to encourage Irish residents to take short breaks. The campaign employs a comprehensive multi-channel marketing strategy including television, social media, radio, and other media platforms. According to Emma Woods, the tourism development authority's marketing communications manager, the campaign is designed to reach 99% of adults in Ireland, ensuring broad visibility and engagement across the population.
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