"And ever since money was created as a means to exchange for goods and services, advertising has crept in and bombarded us with phrases, buzzwords, and terms in order to coax us into buying their products over their competitors' offerings. Some words are more effective than others, but there are some terms marketers use that have been proven effective in increasing their sales that don't mean what you may think that they do."
""The word 'handcrafted' creates an image of artistry and makes a product seem more expensive. It invokes a mental image of an artisan pouring their skill and dedication into crafting a product," Brian Lim, CEO of men's apparel brand tells . "Nonetheless, this classification lacks clarity and regulation." "Unlike 'organic' or 'made in [country],' there are no standards from the FTC or other similar regulatory bodies defining 'handcrafted,' Lim explained."
Consumers frequently encounter advertising buzzwords that are used to influence purchasing decisions. Some marketing terms create impressions of quality, health, or artisanal production without clear definitions or standards. The term "handcrafted" can be applied without regulation and may describe items largely produced by machines with minimal manual finishing. The term "all-natural" lacks a precise FDA definition and can include substances simply because they occur in nature, even if they are chemically identical to lab-derived compounds. These ambiguous labels can mislead consumers about product origin, production methods, or health benefits.
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