""Unlike transactional affiliate programs, Gap Inc.'s new social media advocacy platform is a centralized hub for creators to engage deeply across Old Navy, Gap, Banana Republic, and Athleta," Gap Inc. indicated. "Modeled to create community, it will offer [creators] early access to new releases, product seeding, and exclusive promos, as well as content collaboration opportunities and the ability for creators and their content to be amplified across paid, social, and brand-owned channels.""
""Gap Inc.'s affiliate program model emphasizes scaled community advocacy and authentic brand engagement," Damon Berger, head of digital engagement at Gap Inc., said in his statement."
Gap Inc. launched a creator affiliate and advocacy platform to elevate creators and amplify its brands through social media. The platform functions as a centralized hub across Old Navy, Gap, Banana Republic, and Athleta and offers early access to releases, product seeding, exclusive promotions, content collaboration opportunities, and amplification across paid, social, and brand-owned channels. Eligibility requires U.S.-based creators aged 18+ with at least 1,000 followers on a single platform, with plans for phased international expansion. The initiative aligns with a digital-first strategy amid recent consecutive quarters of positive comparable sales and aims to build community-driven brand advocacy.
Read at WWD
Unable to calculate read time
Collection
[
|
...
]