"Stacy brings deep expertise in brand building and cross-platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands. Her unique background will accelerate Outfront's leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real-world moments that matter."
"expertise lies in using AI-driven personalization and data to reach targeted audiences and shape brand narratives in ways that are both authentic and effective, leading to significant increases in conversion and customer engagement,"
Outfront Media appointed Stacy Minero as chief marketing and experience officer and Abhi Vyas as vice president of performance marketing. Minero joins from Epic Games, where she shaped global marketing strategy for Unreal Engine and led creator marketplace marketing, and previously launched and led Twitter ArtHouse. Vyas most recently worked in digital marketing at Verizon and focuses on AI-driven personalization and data to reach targeted audiences, shape brand narratives, and increase conversion and engagement. Outfront aims to lead a new era of in-real-life marketing, producing campaigns such as an AI-powered subway art gallery with Google DeepMind and a Steph Curry billboard tied to the moon's path, and plans projects for the 2026 Super Bowl and World Cup.
Read at Variety
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