"In this episode of the Open Hardware Manufacturing Podcast, Stephen and Lucy talk about what it's really like to advertise in the open hardware world. From running social media ads to trying out print campaigns, they share what worked, what didn't, and what they learned along the way. They touch on things like figuring out who your audience actually is, why selling machines like the Lumen pick and place takes patience, and how good messaging and customer feedback make all the difference."
"From running social media ads to trying out print campaigns, they share what worked, what didn't, and what they learned along the way. They touch on things like figuring out who your audience actually is, why selling machines like the Lumen pick and place takes patience, and how good messaging and customer feedback make all the difference. Instead of chasing quick wins, they dig into how brand awareness can matter more than immediate sales."
Open-hardware advertising requires testing channels like social media, search, sponsorships, and print while learning from both successful and failed campaigns. Clear messaging and active customer feedback are essential to demonstrate problem-solving and build trust. Selling complex machines, such as pick-and-place equipment, demands patience and long-term relationship building rather than expecting immediate conversions. Measuring advertising results can be challenging, so emphasis on brand awareness and sustained engagement often outperforms chasing short-term wins. Understanding actual customer needs and aligning marketing with those needs increases the likelihood of meaningful leads and eventual purchases.
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