"Most small businesses spend between $50 and $1,400 per month on email marketing in 2026, depending on their tools, list size, and whether they handle campaigns in house or outsource to an agency. DIY with software typically runs $0-$99/month for lists up to around 5,000 contacts. Full-service agencies charge $2,500-$10,000+/month, while freelancers and in-house teams fall between $750-$2,000+/month including labor and tools."
"Pricing models vary widely by email service provider-some charge by contacts, others by sends, and some offer credit-based pay as you go options like those from VerticalResponse or Mailchimp. Email marketing ROI remains strong at roughly $36-$38 for every $1 spent, making email marketing cost effective and one of the most cost effective channels available. Businesses generate an average of $38 for every $1 spent on email marketing."
Most small businesses spend $50 to $1,400 per month on email marketing depending on tools, list size, and whether campaigns are handled in-house or outsourced. DIY platforms typically cost $0–$99/month for lists up to about 5,000 contacts, while freelancers or in-house teams total roughly $750–$2,000+/month including labor and tools. Full-service agencies commonly charge $2,500–$10,000+/month and often work on retainers. Pricing models vary by provider—pricing by contacts, by sends, or credit-based pay-as-you-go options. Email marketing delivers strong ROI, about $36–$38 per $1 spent, and businesses typically allocate 6–10% of marketing budgets to email.
Read at VerticalResponse
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