Durex to unveil social media led TV campaign with Euro RSCG London

"Durex is launching a TV and digital campaign with Euro RSCG London to promote Performax Intense, a condom designed to help couples be more in-sync during sex. The 50 second advert will launch on YouTube on 1 February, with an online social game to follow in the lead up to Valentine's Day, both with the tagline "How in-sync are you?"."

"Stefan Gaa, marketing director for Reckitt Benckiser UK, which owns the brand, said: "We're very pleased with the "in-sync" campaign that combines a powerful and iconic creative with an interactive social media mechanic and an online launch platform. We're confident we've got the right balance of strong brand messaging with fun, engaging content." The creative features a turntable with two records playing at different speeds being brought together in perfect sync to the sound of Marvin Gaye."

Durex is launching a TV and digital campaign with Euro RSCG London to promote Performax Intense, a condom designed to help couples be more in-sync during sex. A 50-second advert will debut on YouTube on 1 February, followed by an online social game in the lead-up to Valentine's Day under the tagline "How in-sync are you?". The creative visualizes two records being brought into perfect sync to the sound of Marvin Gaye. The global ad run will include 40- and 30-second TV spots on ITV and CH4 later in February. The Facebook game uses a crossfader mechanic and tempo-shifting well-known tracks, requiring couples to stay in-sync for 10 seconds to progress. Euro RSCG and Reckitt Benckiser position the effort as an integrated blend of social interactivity and strong brand messaging.

Read at The Drum