"Love may be free - but not for a woman who plastered "Marry Me" billboards across busy roads for a Valentine's Day date. "People will be shocked by how much I've spent," Lisa Catalano told The California Post. "I will definitely release the financial breakdown when I'm all done and am engaged." The splashy campaign Catalano launched in fall 2025 generated more than 4,000 applications through her website."
"She then went through each application, narrowing the pool down to about 50 men, then to 20 before finally landing five first dates back in the fall. Catalano's Valentine's Day outing - not with a candidate from the initial batch of applications - wasn't a first meeting, but with someone she'd been seeing for about a month. The pair went to see a romantic comedy before heading home to cook dinner together, opting to keep things "simple and relaxed" rather than brave crowded restaurants."
"Any man she goes out with is required to sign an NDA to protect both herself and the men, preventing anyone from leaking details or having ulterior motives. "I just really wanted to provide protection for myself and protection for them as well," she said. Catalano said the bulk of the expense has gone toward billboard advertising, with placements running along Highway 101 between Santa Clara and South San Francisco."
Lisa Catalano launched a splashy public dating campaign using billboards and taxi toppers, which generated more than 4,000 applications through her website. She reviewed each application and narrowed the pool to about 50 men, then to 20, eventually scheduling five first dates. She continued dating beyond the initial applicants and went on a Valentine's Day outing with a man she had been seeing for about a month; they saw a romantic comedy and cooked dinner at home. Catalano requires any date to sign an NDA. Most expenses went toward Highway 101 billboard placements and San Francisco taxi toppers. She described the process as stressful but magical and remains optimistic while undecided on exclusivity.
Read at New York Post
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