"Now, a few months in, Julie's starting to get momentum. But the business is already evolving from what she originally had in mind. September 26, 2025: We're not what you think we are... I met a lovely industry legend today for a chat, and after I took him through our schtick he said, "I would never have thought you were all this from your LinkedIn and diary posts and things." And he's obviously right."
"Because while we might seem like a cosy cottage industry of one queen bee (queen in a non-monarchy way, vive la république!), there are specialist swarms of bee teams all over the world doing different things. We're also building a bunch of incredibly smart, magic honey-making tools. The beehive analogy only goes so far, but it's true that what the Republic of Imagination is-and does-is so much bigger in scope than it might first appear."
Republic of Imagination has evolved beyond a single-founder image into a global network that includes a hidden co-founder and former Meta creative directors, strategists and producers. The operation builds proprietary tools and leverages AI expertise, including connections to an AI PhD, to support AI training, campaign implementation, measurement and community management. Services include workshops and hacks for brands, platforms and media agencies, plus talent representation and niche talent-hunting. The business is gaining momentum while shifting from its original conception into a specialist-driven creative and technology collective.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]