"The Lovie Awards recognise Europe's internet communities across culture, technology and business - and while they may not be as high-profile as the Oscars or Grammys, you've likely seen the winning work everywhere. Take Dazed Studio's Hinge: No Ordinary Love campaign, for example - last year, the stories spotlighting true dating app love stories were inescapable, especially to those who ride the New York City subway."
"Dazed Studio, the multidisciplinary creative arm of Dazed Media, took home several prizes at the 2025 Lovie Awards, including multiple wins for the Hinge: No Ordinary Love campaign, including a People's Lovie and a Silver Lovie award in the 'Marketing, Advertising, & PR: Best Integrated Campaign' category, as well as a People's Lovie and Bronze Lovie award in the 'Marketing, Advertising & PR: Best Media Campaign' category."
"The studio's second winning project was its Smirnoff x Troye Sivan: Go Off campaign, which was awarded a Bronze Lovie award in the 'Marketing, Advertising & PR: Best Digital Campaign' category. In case you forgot, in the campaign we saw Sivan branch out into the world of corporate leadership with an exciting new (and entirely made-up) executive role: 'Chief Vibes Officer'. The mission, as he explains it, was to see everyone "go off" - words to live by."
Dazed Studio, the multidisciplinary creative arm of Dazed Media, won several prizes at the 2025 Lovie Awards. The Hinge: No Ordinary Love campaign earned multiple honours, including a People's Lovie and a Silver Lovie for Best Integrated Campaign and a People's Lovie and Bronze Lovie for Best Media Campaign. The campaign's stories spotlighted true dating-app relationships and achieved wide visibility, notably across the New York City subway, stimulating conversations about love and dating. The studio also won a Bronze Lovie for Smirnoff x Troye Sivan: Go Off, which featured Sivan in a fictional "Chief Vibes Officer" role encouraging everyone to "go off."
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