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Design firms need a clear, focused brand identity that defines what makes the studio distinctive and guides client selection and pricing. Brand identity should unify visual elements, storytelling, and signature projects to create consistent recognition across website, social media, and press. Strategic specialization and refined messaging help attract ideal clients and reduce mismatch projects. Brand health should be measured with quantitative and qualitative metrics such as awareness, referral rate, repeat business, project profitability, website traffic, quality of inquiries, and press coverage. Practical actions include sharpening specialization, showcasing case studies, investing in imagery, and setting measurable KPIs to guide decisions.
Read at Architectural Digest
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