"The transaction includes GURU Conference, the world's largest virtual email marketing event, SubjectLine.com, an industry-leading subject line rating and testing platform, and Certified GURU, a fast-growing marketing education and certification program trusted by marketers worldwide. These assets will integrate into the Constant Contact ecosystem, extending their reach while continuing to serve marketers with real-world insights and data-driven strategies. Known for its high-energy programming, GURU Conference has become a destination for marketers focused on results."
"By bringing these event and education assets into its ecosystem, Constant Contact strengthens its ability to pair powerful marketing tools with actionable guidance that helps small businesses execute with confidence and a sense of community. As part of the transaction, GURU Media Hub founder Jay Schwedelson will become a Constant Contact Brand Ambassador. In this role, Schwedelson will continue to lead the creative vision and operation of GURU Conference and collaborate with Constant Contact on content, education, and engagement initiatives designed to help small businesses improve marketing performance across channels."
Constant Contact acquired select education and event assets from GURU Media Hub, including GURU Conference, SubjectLine.com, and Certified GURU. GURU Conference is described as the world's largest virtual email marketing event. SubjectLine.com provides subject line rating and testing, and Certified GURU offers marketing education and certification. The acquired assets will integrate into the Constant Contact ecosystem to extend reach and deliver real-world insights and data-driven strategies. Jay Schwedelson will become a Constant Contact Brand Ambassador and will continue to lead GURU Conference while collaborating on content, education, and engagement initiatives to help small businesses improve marketing performance.
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