"Instead, the ad's Thomas-Kincade-filter landscapes are populated by a collection of no less uncanny animals, ranging from polar bears to - and we have no idea why - sloths, an animal almost nobody associates with the winter holidays. We do get one prominent depiction of a human face in the "Fantastical" version of the ad, reminding us of what we're missing: a close up of Santa Claus's grinning hyperrealistic mug, as well as his waving hand with fingers that briefly distort into impossible shapes."
"Coca-Cola is back with another series of AI-generated ads to herald the holidays - and they look just as bad as they did last year. The new ad campaign, titled the "Holidays Are Coming," is a callback to the company's 1995 commercial of the same name, and was made in collaboration with the AI firm Silverside AI, according to the Wall Street Journal, which also helped with the company's first AI holidays ad."
Coca-Cola released a new AI-generated "Holidays Are Coming" ad that references the company's 1995 commercial and was produced with Silverside AI. The previous AI holiday ad drew outrage for stiff, uncanny human faces and glitchy truck wheels. The new spot avoids realistic people, showcasing Thomas Kinkade-style landscapes populated by uncanny animals including polar bears and sloths, while a single hyperreal Santa close-up shows distorted fingers. Movement appears fluid yet weightless and shots lack cohesion. Coke published a behind-the-scenes video narrated by apparent AI voices and described a goal of 'hyperrealism', an unusual choice for a warm holiday aesthetic.
Read at Futurism
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